2023 Web App Development Trends

Written by Luis Paradela|Posted on August 25, 2023

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Technology marches on, and every year promises further innovations that bring more conveniences for users and fresh opportunities for businesses. The field of web app development is no different. But what web app development trends are going to dominate the digital space in 2023? Let’s take a look at some of the most exciting developments in the sector right now.

Artificial Intelligence

AI has become a much more useful tool for web app development in recent years as models become more sophisticated. The speed at which AI can process and learn from data to automate previously intensive manual tasks means that it can offer businesses a powerful edge over the competition.

AI-powered web app features that are slated to see increased use in 2023 include:

  • Voice recognition
  • Automated customer support via chatbots
  • Greater personalization
  • Image processing and identification
  • Automated testing for stability and security
  • Predictive analytics

Trending generative AI applications such as ChatGPT and Stable Diffusion have captured public attention by showing just how far AI has come in the fields of natural language processing and image manipulation. There’s no doubt that it will be one of the most significant tech trends of 2023.


Blockchain is maturing as a technology and making inroads into many industry sectors, not least when it comes to web development. The distributed ledger model offers new levels of transparency, automation, and security that can be beneficial to a variety of web applications, including e-commerce stores, payment systems, cryptocurrency exchanges, supply chain management, and more.

2023 will likely see more companies commissioning custom blockchain apps, with varying levels of decentralization (permissioned vs permissionless blockchains) depending on the level of public participation that is desired.

Virtual and Augmented Reality

Virtual Reality (VR) and Augmented Reality (AR) are both technologies that have been steadily improving over recent years as hardware and software become more accessible. Both technologies allow new ways to interact with digital environments. VR creates a completely immersive 3D experience that allows users to interact with a computer-generated environment. AR, on the other hand, overlays digital objects over the real world and can be done with more lightweight hardware such as the ubiquitous smartphone. Companies can use VR and AR to offer more engaging experiences to their customers, with greater interactivity and gamification.

Virtual and augmented reality are significant technologies in gaming and entertainment, but also offer the possibility to make the following sectors more immersive and interactive:

  • Education and training
  • Healthcare
  • Retail
  • Navigation
  • Art
  • Advertising
  • Web3

Motion Controls

One current trend in user interface (UI) development for web apps is motion, or gesture-based, interactions that allow users to engage with an app using body movement rather than a mouse and keyboard. Given how many larger devices now integrate touchscreens, and the use of motion-tracking cameras for VR/AR apps as detailed above, there is no need for gestures to be limited to smartphone apps anymore.

Integrating motion controls in your UI can achieve a more natural, engaging, and fun experience for users, whether that be through shopping, entertainment, or simply navigating through information online.


DevOps is a trending software development methodology that combines development and operations processes, where both teams work closely together throughout the software development life cycle. More companies are adopting this approach and attest to improvements in time to market, product quality, cost-efficiency, and communication between teams.

Cloud/Edge Computing

Cloud computing shifts data storage and transfer to the internet instead of using physical servers for everything. It has been a dominant trend in web development for some time and will continue to do so, as it reduces hardware costs and improves the scalability and reach of web applications. However, there are sometimes issues with latency, connectivity, and security associated with using the cloud.

Edge computing is one alternative to cloud computing that is becoming more popular. This method brings data and processing closer to the source via edge infrastructure such as IoT devices, scanners, cameras, etc. Depending on your business model, you may find cloud or edge computing more effective for your IT systems.

Outsourcing Web App Development

Given the complexity of keeping up with accelerating tech trends, many businesses are choosing to outsource their web app development needs to dedicated software development services companies. That way, they can stay ahead of the curve and leverage experienced developers that can seamlessly integrate the latest technologies into their web apps or other software products.

AccelOne’s US/Nearshore development team has a proven track record of developing powerful and cost-efficient custom web app solutions across different industries. To discuss how our expert developers can help your business realize its IT goals, contact us online or call 800.863.6814.

Luis Paradela

Luis Paradela

Chief Development Officer


Buenos Aires

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