2023's Top Mobile App Trends

For the past fifteen years, the mobile apps industry has exploded: $320,000 per minute poured into app stores in 2021, an almost 20% increase from the year before. According to Data.ai, every minute 450,000 apps are being downloaded. Consumers are spending one third of their waking hours engaging with content on mobile apps. And this surge doesn’t seem to be slowing down.

Here are four mobile app trends to keep an eye on as we head into 2023:

1. Augmented Reality (AR)

AR is growing in popularity by consumers and companies alike. Ikea has used AR in their app to allow consumers to “test-out” furniture in their homes using 3D models. Iphones have a photo feature that allows users to cut out an image and place it against another background. The meme community has taken full advantage of face swapping technology and video editing has also evolved with AR technology. Looking forward, AR technology will continue to impact the mobile app market.

2. Monetization of App Activities

More and more consumers are using apps to buy, sell, and promote products and services. Recently, Instagram introduced their subscription feature allowing users to charge for exclusive content. As users continue to use apps to conduct business, we can expect more apps to provide ways of monetizing app activities.

3. User-driven App Development

Tech companies have always used user feedback and innovation to try and predict the next big thing. In beta testing, app developers are recognizing the value in having a diverse community of users to offer feedback. Moving forward, expect to see users being brought into the beginning stages of the app development process.

4. Mobile Wallets

As distrust in banks and other financial institutions grows, consumers are turning to mobile wallets for its convenience, security, and ease of use. In 2022, we saw a trend towards budget consciousness and a desire to be more eco-friendly, which points towards companies offering more customer rewards or socially responsible incentives.

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