MOBILE APP DESIGN FOR A MUSIC STREAMING SERVICE

COMPANY SUMMARY

Holy Culture provides a means through which Christian hip hop and R&P (rhythm and praise) artists can share their music to a broader audience.

THE DIFFERENTIATOR

Holy Culture wished to increase their reach with a streaming app. Even though there were a few Christian music streaming apps on the marketplace, very few included Christian hip hop and urban gospel. It seemed there was no place for hip hop, rap, and R&P artists to express their personal beliefs regarding Christian life and give Christian listeners an alternative to mainstream secular music.

THE CHALLENGE

Holy Culture wanted to create their own streaming app called Holy Culture Radio, which required a platform for a 24/7 music live stream. The app was to include the same information found on the Holy Culture website, including videos and vast artist library.

THE TECHNICAL SOLUTION

Given Holy Culture’s lean internal structure, and non-profit nature, AccelOne sought to develop a high-quality app that would leverage the company’s core infrastructure (WordPress) and allow the client to maintain the majority of its own updates going forward.

THE RESULTS

AccelOne created an engaging app, with a user base that continues to grow, while adhering to Holy Culture’s defined brand image. The Holy Culture app allows artists to share their tracks and listeners to stream live music 24/7, available on Google Play & the Apple App Store. The app features Holy Culture’s vast library of on-demand videos, music, articles, and directory of highlighted artists. Through the app, users can access the Christian hip hop directory on Holy Culture, stay abreast of exclusive news and announcements, send messages to other Holy Culture Radio app users, curate playlists and buy songs from those playlists via the Apple music store. With this solution, both time and budget constraints were met. as much as possible, and the app is live with a constantly growing number of users.