Salesforce: The Next-Level CRM and Development Platform

With technologies like Lightning and Einstein, Salesforce delivers the best software to replace any other system, turning into the convergence center.

Salesforce divides its product as different clouds that tackle specific needs.

Formerly known as Demandware, a cloud-based service unifying the way businesses engage with customers over any channel. Commerce Cloud allows businesses to manage digital commerce with integrated solutions for commerce, point of sale, and order management. Commerce Cloud helps launch new sites, create new customer experiences, bring stores online, and integrate partner technologies.
App Cloud is a collection of development tools that allow developers to quickly create applications that will run on the Salesforce platform. App Cloud provides native integration, eliminating the need for IT. It allows users to build apps that integrate customer data for more engaging customer experiences. It helps automate business processes and extend powerful APIs for added security.
Financial Services Cloud helps deliver experiences that drive client loyalty through personalized tools; allows more visibility into existing household opportunities, and the ability to track referrals; allows instant access to all client data in one central location; and addresses regulatory compliance.
Also called Salesforce Wave Analytics, the Analytics Cloud is a business intelligence platform that allows organizations to instantly get important answers and start making data driven decisions. Analytics allows users to act on data instantly, connect easily to sales and service cloud data, work from any device, analyze data for better insights, and utilize analytics apps for every function including sales, service, marketing, HR, and IT.
Chatter is an enterprise social network within the Salesforce platform. It helps drive productivity by connecting employees wherever they are. It helps accelerate innovation by providing a forum where anyone can share and gauge ideas, and connects product teams with direct feedback. It helps share knowledge by connecting employees with experts from across each organization and allows organizations to track projects in mobile and act on critical updates from any location.
Service Cloud ss a service platform for customer service and support. It includes a call-center-like case tracking feature and a social networking plug-in for conversation and analytics. Service Cloud helps agents solve customer problems faster, gives customers access to answers to solve problems on their own, helps personalize service, predicts needs, and helps deliver support to customers wherever they may be.
Sales Cloud manages contact information and integrates social media and real-time customer collaboration through the Chatter Salesforce platform. It supports sales, marketing, and customer support in both B2B and B2C contexts. Sales Cloud helps track customer information and interactions in one place, automates complex business processes, keeps all information up to date, nurtures leads, and tracks the effectiveness of marketing campaigns.
FORCE.COM is a platform as a service (PaaS) that allows admins and developers to create websites and applications with Apex that integrate into the main application.
Marketing Cloud helps personalize email marketing at scale; engage with mobile messaging; connect social to marketing, sales, and service; manage ad campaigns to help with customer acquisition; deliver personalized web content that is efficient; and create 1-to-1 customer journeys across channels.

Salesforce divides its product as different clouds that tackles specific needs.

Too much info? Lets define some common Salesforce concepts:

is a programming language that allows developers to execute flow and transaction control statements on the platform. As a language, Apex is integrated, easy-to-use, data-focused, rigorous, hosted, multitenant aware, automatically upgradeable, easy-to-test, and versioned.

is a framework that enables the creation of dynamic, reusable interfaces that can be hosted natively on It can be used to create entire custom pages inside a Salesforce organization, or developers can associate their own logic with a controller class written in Apex. Developers can use Visualforce pages to override standard buttons, override tab overview pages, define custom tabs, embed components in detail page layouts, create dashboard components, customize sidebars in the Salesforce console, and add menu items.

is a component-based framework that comprises the collection of tools and technologies behind the upgrade for the Salesforce1 platform. It allows for third-party applications by users to be built on top of Salesforce apps.

Salesforce Einstein
is the first comprehensive artificial intelligence (AI) technology for CRM developed for the Salesforce Customer Success Platform. The goal of Einstein is to give companies’ sales and marketing departments more complete and up-to-date views of customers and potential clients.

Salesforce AppExchange
is a leading enterprise cloud marketplace with ready-to-install apps like any other app market, similar to Google PlayStore or Apples AppStore.

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